The Fabric Centre

Brand Identity

  • The Fabric Centre Logo

With over 40 years experience in the fabric and textile industry The Fabric Centre is one of the leading online fabric retailers.

They pride themselves on building great relationships with their customers and their team of experts are there to offer advice and recommendations to help customers make the right choice.

They have areal passion for their business and needed a brand to help convey this. The first thing we did was get to know their business and understand who buys their products and what their goals were moving the business forward, from this we agreed a brief. The intention was to deliver a badge, where the icon of the brand could be easily applied to packaging, labels, materials etc.

The selected identity cleverly utilises a sewing machine with the draped fabric forming the overarching ‘F’ to complete a badge icon. The logo has been a real success establishing the retailer within it’s market and is now prominent across their entire product range, right through to customer literature.