NHS Black Country Partnership
Annual Report 2011/2012
As part of the NHS remit, the annual report for the Black Country Partnership is a key stakeholder item. But it needs to communicate to the public, delivering the key performance statistics, historically this has not always focused on making the document provide the information in a easy to process manner.
Zulu were asked to produce a document that worked for both target audiences, yet was easy to handle and deliver. This was achieved by the production of a large A2 poster, which folded down to A5.
We used a series of simple yet colourful illustrations reflecting and complimenting the existing and very much established brand. The inner folds address the introduction and key stakeholder issues with the main unfolded poster focusing on all the key facts for the public across each of the main areas; Mental Health, Learning Disabilities and Children, Young People and Families.
The poster was incredibly well received by all parties and has set the standard for future annual reports for the partnership.