The Royal Opera House
A new way of watching Ballet and Opera was introduced by the team at the Giant Screen at Millennium Point and Zulu were asked to provide the advertising series for the launch of this new cross media experience.
Each performance of Swan Lake, The Nutcracker, La Boheme and the Barber of Seville all broadcast live from the Royal Opera House are shown on the 72ft giant screen at Millennium Point. The adverts were produced in a range of sizes to accomodate the different media delivery, this included One Sheets, Train Advertising, Bus Sides and large gallery posters.
The focus with each poster is bringing the magic of the medium to the viewer, and provides an excellent opportunity for people who have never had the opportunity before to experience the wonder and beauty of Ballet and Opera, without having to undertake the expense of travelling to London.