Little Giants Cinema Club
The Giant Screen has a 72ft screen with full 3D projection, delivering an amazing experience for cinema goers. The cinema wanted to introduce parents and their children to the amazing experience the Giant Screen has to offer and provide a good family day out.
To engage a younger audience for special early screenings on Saturdays and Sundays the Little Giants Cinema Club was established and a series of branding pieces developed to attract parents and children alike. The bright vibrant colours and eye catching character were introduced to allow the children to feel part of a club. Each family fun film cost just 50p and meant children and parents could experience their favourite characters at a size never before seen.