The Heantun Housing Association asked Zulu to produce an advertisement which would promote various apartments the organisation had in its portfolio within the Bilston area of the West Midlands. The company specifically offers first-time buyers shared-ownership opportunities, meaning it's a little easier for them to get onto the property ladder.
Zulu's creative team focused on the feeling of aspiration young couples have when saving for their first property, and this is reflected in the photography we chose to feature within the design. The end product is a well-balanced poster which, through its simplicity, communicates the offer rather well. The poster featured in locations across the town.