Happy Days Nurseries
Investment by ISIS and advice by Zulu means Happy Days for nursery group
Happy Days nursery has 16 sites across Devon and Cornwall based round head office near Newquay. Offering full day care and sessional care for children as young as three months to five-years-old.
By 2012 Happy Days had won a number of awards from OFSTED but it had also become clear that if Happy Days was to progress, investment and change was necessary. A £3.7 million investment programme was brokered with ISIS Equity Partners.
ISIS in turn brought in Birmingham design and marketing agency Zulu Creative to assess the Happy Days operation and identify areas for strengthening.
We produced a series of recommendations following an exhaustive evaluation of Happy Days. Key amongst these was a new website that captured contact details and built a community around the Happy Days brand, such as days out for parents, discounts and offers. Parents also have a log-in access area where they can check on their child’s progress throughout the day.
We worked with Happy Days to build a social media and advertising strategy that directly lead to a rise in enquiries and children being placed in the various nurseries in the Happy Days group.
Happy Days managing director Jackie Arthur was delighted with the outcome - within three weeks of the new site going live, with the site delivering a 400% increase in enquiries compared with the same period 12 months before.
We are very excited to work through the developing campaign as happy Days expands into new areas.