Website Design & Development
What could be more fun than helping a childrens nursery showcase their centres. Zulu have a huge amount of experience working within the childcare sector, providing marketing for multi nursery sites such as Happy Days Nurseries on the South West Coast and Heantun ChildCare Nurseries
When we were recommended to Countryside Nurseries we were very excited and confident about how we could help make a difference to their business.
The old website was non responsive and over the years had suffered from several additions and amends that meant the navigation for users was confusing and lengthy.
The old site was more of an online brochure, which didn’t generate enquiries, couldn’t be correctly tracked and was poorly setup for SEO. Countryside wanted to bring a fresh modern experience to parents visiting the site, and the new site needed to really communicate the wonderful environment available for children and make it very easy for parents to book a visit.
Countryside Nurseries are a family run business with 6 nurseries located in and around Berkshire. They look after children from babies through to pre-school and are passionate about leading the way in childcare provision.
Through several meetings with the directors, Zulu worked with the team to look at the existing business, analyse the current analytics and gather information from the team and customer feedback. From this research a brief was established and the new site structure agreed, the key was to highlight what was important to parents and not what was perceived as the norm. Designing the site using the parent as the viewpoint was key in really understanding how the site should look and what content it should have.
This translated into 6 very easy to follow individual nursery pages, which highlighted each nurseries Ofsted and Food Hygiene rating, the new and very exciting Famly app, supported by easy signposting for contact details and wayfinding.
Each page then introduces the nursery and nursery manager and how each individual room is setup and managed to really inform parents of the wonderful facilities available within that nursery. This provides parents with the confidence that they know they are making the right decision, this is further supported by the independent ‘Day Nurseries’ review pod present for each nursery, so parents could read unbiased reviews related to that specific location.
The additional pages of the site were designed to support this and act like an extensive FAQ for parents natural questions, such as Food, Care & Learning, Staff, Wellbeing etc.
The company’s colour palette was used across the site to further support and strengthen the brand and everything was launched over a weekend of open days at the nurseries.
Countryside Nurseries Homepage
The response and feedback has been fantastic with more traffic visiting the site than ever before and more pages of the new site being explored and for longer, with this converting into the biggest delivery of over a 400% increase in new enquiries from parents booking visits and then becoming paying customers.
This success can only ever be achieved when you work closely with people and really get to understand the business and the hopes and aspirations the brand wishes to attain.
We pride ourselves on a very honest, open and engaging approach to all our work and it gives us great pleasure to see our help make such a difference to a wonderful company.
The Director of Childcare and Education at Countryside Nurseries said:
“Zulu Creative have built our new fantastic website. They spent time listening to what we wanted and giving us enough information to make decisions without overwhelming us with technical jargon. They gave us great advice and support. They communicated frequently, responded promptly and made us feel like we were their only client! Within days of our new website going live it was promoting our business effectively and significantly increasing the number of enquiries we receive. Thank you to all at Zulu Creative. We highly recommend you.”
If you’d like to see how we can help market your business for either digital services or design and advertising then get in touch at firstname.lastname@example.org or call 0121 352 1226.