Birmingham Road Safety Partnership
Zulu works closely with the Birmingham Road Safety Partnership on an ongoing basis. Towards the start of the relationship, BRSP gave Zulu the job of rebranding the Partnership with a more relevant and striking identity.
After extensive brainstorming sessions, our creative team produced a logo and brand identity which is based on a route-finding road sign, something we all see everyday. The concept was to give BRSP a familiar-feel to the brand, as well as communicating the organisation's key principle of being forward-thinking whilst illustrating its ambition of moving towards positive change for road safety.