Savings Account Poster Campaign
The campaign was designed to develop desire and anticipation for the launch of a new online staff savings initiative and to encourage staff to register for the product using their computers.
The copy gives the impression that the computer is talking to you.
The campaign worked over a three day period and the posters were placed throughout the building.
On the day of the launch, individual postcards were placed on every computer screen in the building, with the 'Turn me on to savings' on the front. The campaign had a huge uptake in new accounts.