Zulu’s Managing Director Dr Ivan Yardley is a Lieutenant Colonel in the Territorial Army and as such has been working with the Ministry of Defence (MOD) to review the Army’s brand and implementations strategy. The work has involved site visits, market research and technical evaluation of channel markets. This work is critical as the Army enter a long-term relationship with Capita who will provide recruiting support across the whole of the Army’s recruiting activity.
“This is a critical piece of work, the British Army is entering a significant period of change and transformation, its important that people understand what the British Army stands for and effectively creates engagement with the widest possible audience in order to explain it role today and in the future. I am very proud to be associated with the British Army’s marketing and communications activity”