Winning the Prince Michael Road Safety Award


The Birmingham Road Safety Partnership (BRSP) has been a client of Zulu's for a number of years, and we've worked closely with the partnership on a number of projects, including a couple of websites.

One of the most exciting projects we've been involved in since we began working with the Birmingham Road Safety Partnership, was that of the Y-Factor.

The Y-Factor competition, which has now completed it's 2nd year, sees pupils from primary schools across Birmingham writing and performing their songs about road safety. Finalists are chosen, and then the public are given the opportunity to vote for their favourite, once they'd watched the finalists' videos, via the Y-Factor website - which Zulu was asked to design, build and host.

In fact, once Zulu had delivered on the design and build of the Y-Factor website (including the voting system), it was able to attract over 30,000 votes, over 11,000 visits and over 60,000 pageviews between April 1st and May 31st.

Whilst Cottesbrooke Junior School was announced as this year's winner of the competition, the Birmingham Road Safety Partnership also received a prestigious prize, which came in the form of the Prince Michael International Road Safety Award.

Prince Michael Road Safety Award

Trudi Maybury (left) of the Birmingham Road Safety Partnership, meets Prince Michael, after being awarded with the prize.

The award is presented to individuals, companies or organisations in recognition of their outstanding contribution towards improving road safety. Those judging the award found the Y-Factor to be an innovative, fun and engaging competition which helps raise awareness of road safety amongst 5-11 year olds.

Cllr Ayoub Khan, Cabinet Member for Local Services and Community Safety said, 'I'm extremely proud to support the Y-Factor. The Competition has been a fun and informative way of raising awareness on road safety and I congratulate the Birmingham Road Safety Partnership on receiving this prestigious award."

The Birmingham Road Safety Partnership is hoping to make the Y-Factor competition an annual, city-wide event and Zulu very much looks forward to supporting the organisation in it's quest to reduce the number of road accidents in Birmingham.