Where will Qwiki.com fit into the web?

Digital

There is no doubt that the web is still in a state of rapid development. In the last few years, we've seen the creation of search engines (which help us navigate websites and search for information) and the formation of social media platforms such as Twitter and Facebook (which help us communicate with our friends and those with similar interests to ourselves). Whilst these are some of the largest and most memorable milestones to be realised, the web has also brought us services such as Wikipedia, the world's largest human-editable encyclopaedia - amongst other things - which have all changed our lives.

Recently, a small team of entrepreneurs created another service which we think is pretty awesome, and has the potential to be hugely popular online.

Qwiki.com

Qwiki.com is a website dedicated to helping people find out information. So how does this compare to Google or Wikipedia? Well, Qwiki.com states that it is 'the first to turn information into an experience'. Just because data is stored by machines, it doesn't mean that it should be presented as a machine-readable list. Instead, for each article held in it's database, Qwiki.com will show you a short, narrated video which presents an overview of the subject. It will also link to other articles which are closely associated with the original subject. In other words, Qwiki.com 'is working to deliver information in a format that's quintessentially human - via storytelling instead of search'.

So who would use Qwiki.com?

From a personal point of view, I see this service appealing to specific audiences - but not everyone. When I do any sort of research, I want to be able to process as much information as I want to, and I don't want it done for me. Essentially, I want to decide what is and what isn't relevant information…but that's just me. Clearly, I'm not seen as the ideal user of Qwiki.com.

I'd guess that school children would be more suited to the service. I can envisage lots of kids going onto Qwiki.com to complete their homework, as the simple, automated voice provides an easy to understand overview of the given subject.

So, next time your kids need a helping hand to complete their homework, why not send them to Qwiki.com?