So, you've optimised your prices, managed your supply chains and re-restructured your staff. You've done all you can do, right? Well, perhaps not. Perhaps the thing to do next is the thing you thought you were doing all along - considering your customers. It makes sense that in troubled times we quickly focus inward on managing our costs in the best ways we know how but equally the considerations need to be - how could i do more for the customers i have and the ones i want to attract?
It's proven that consumers are already showing signs of being much more discriminate in the way they choose to spend their hard earned cash - building a real empathy with your customers is just one of the way in which you could up the ante and survive the crunch. An interesting story i found recently clearly shows how through understanding your end user you can attract business and differentiate yourself from the competition. Look for further postings on putting the client at the heart of your business.