Intermarche - Inglorious Fruit & Veg

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Intermarche - Inglorious Fruit & Veg

The French Supermarket Intermarche have launched a campaign against pretty Fruit and Veg, demonstrating that it doesn't have to be the perfect shape to taste beautiful, in it's battle to wage war against food waste.

The strapline for each fruit or veg used is different with the supporting statement "Intermarche's inglorious fruit and vegetables: a glorious fight against food waste"

A brilliant campaign that questions our own stupidity that something would somehow taste different because it has a shape outside of what we've been told is acceptable.

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