The Getting British Businesses Online (GBBO) project was launched this week, and forms a significant drive from Google and it's partners (BT, PayPal, Entreprise UK, e-skills and the IoD) to introduce the benefits of the Internet to 100,000 UK businesses.
Google believes that there are in the region of 1.5 million businesses still without a presence on the web, despite more and more people moving away from the likes of the Yellow Pages, in favour of using the Internet to find local businesses. According to the search giant, around two-thirds of the population have access to the Internet and yet so many business people fail to see the benefit of having a website. This initiative is looking to provide business people with the opportunity to create a free website within a matter of minutes, one which is located on a free '.co.uk' domain name. We fully support the initiative here at Zulu, although it is important for those signing up to the scheme to understand that web traffic is by no means guaranteed, as a simple consequence of having a website. Time and investment is needed to develop a structured online marketing strategy which is based around SEO, PPC, Email Marketing or Social Media. If you're planning on signing up to the Getting British Businesses Online scheme and you're interested in engaging with a proven online strategy, give us a call. We can't wait to hear from you!