Facebook 'Likes' replace Google PageRank

Digital

A few years back, a good Google PageRank was the ultimate aim for all SEOs and webmasters. It meant a website was respected across the web and at one stage, good rankings – and therefore a fair bit of traffic - would almost certainly come as a result of a high PR.

Is Google no-longer supporting PageRank scale?

Nowadays, the PageRank scale carries a lot less weight than it once did. In fact, Google has recently re-released its SEO starter manual and only once does ‘PageRank’ get a mention, and even then, it’s specifically discussed within the ‘Things to Avoid’ section.

Many within the industry believe that whilst Google has reduced the scale’s importance, the company cannot completely wipe PageRank out, as it has become a distinctive symbol and representation of Google. Despite it’s continued existence, Google employees, such as Matt Cutts, are continuously telling SEOs and webmasters to ignore the PageRank figure, and instead focus on creating valuable, unique content.

Stick to publishing valuable, unique content

It’s true that valuable content is extremely useful when it comes to creating a successful web presence. With the continued growth of social networks such as Facebook and Twitter, content needs to be gripping and interesting to stand any chance of ‘going viral’.

Facebook includes ‘Liked’ articles in its search results

Facebook and Twitter both offer users the option to promote web content through their ‘Like’ and ‘Retweet’ facilities. In September, Facebook announced a few platform updates including the inclusion of ‘liked’ articles in it’s search results – meaning the number of ‘likes’ has a direct impact on the positioning of a particular article. This has created quite a buzz, with many feeling as though Facebook now has it’s own version of Google’s ‘PageRank’.

This isn’t far from the truth either, and as social media is becoming more and more popular and widely used, Facebook search is sure to have an impact upon Google’s market share.

It’ll certainly be interesting to see how this plays out over the coming months.

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