Facebook Fatigue? Should Facebook be worried?

Digital

Facebook. It's a house-hold name these days, and we've certainly all become accustomed to using it on a daily basis. It's one of those services that has somehow managed to work it's way into the lives of so many people, regardless of age, gender and occupation.

Whilst it started out as a service which was limited to a select few universities in the US, it's no longer just the American youth making use of the site. Word of Facebook has spread like wildfire across the globe, and now individuals (and companies) from all walks of life, and of all ages, are logging on to chat with their mates, share photos and let the world know whether they're in a relationship or not!

Are people suffering from Facebook fatigue?

A few weeks ago, reports emerged that a substantial number of Facebook users were now logging off from the service and closing their accounts. It was said that approximately 100,000 British users were lost during the month of May alone, whilst in the US, user numbers slumped from 155 million to 149 million over the same period.

Reports suggest that these users are suffering from 'Facebook fatigue', and are becoming bored of the site as a result of limited new features and security/privacy concerns. On top of that, when Facebook does release new services, they tend to be the source of much controversy - just look back at how the facial recognition system was received when it was released!

...But Facebook isn't concerned

Facebook however, seem not to be concerned with these reports, stating that they are 'very pleased with [their] growth and with the way people are engaged with Facebook'. Apparently, more than 50% of their active users log on to Facebook on any given day - and that's quite an achievement when you think about it!

Adding context to Facebook's user base

Below is a particularly interesting diagram putting Facebook's user base into context.

Facebook User Base Context

Even though I'm well aware of how many users Facebook actually has, the reach the company has still surprises me when this context is added!