Marketers have an ethical and social responsibility to promote sustainability programs. They are often the first point of contact for advice and planning for a company that wishes to grow and develop. The problem that many companies have is producing brands and products that people like, want and socially resonate with (brand alignment), which is a long-term issue. They need to feel that the car they drive and the clothes they wear, are extensions of their own persona.
This is why brands are so powerful. It is inevitable that the long-term future of our societies around the world is dependent on embracing a more proactive stance for sustainability. Understanding what this means, and more importantly, how this can be achieved for the benefit of all, is critical in changing behaviour. Choose an agency that understands sustainability and is committed to helping you achieve long-term profitability through sustainable profit generation!