Ads of the Week: Weight Watchers

Ads of Week

This weeks ads all revolve around the theme of weight, whether it be losing it or gaining it. Advertisers normally take one of two approaches to selling their products, they either appeal to your envious side, showing you figures of stunningly beautiful people, because they ate a yoghurt back in 2008 or they shock you into purchase because if you don't then something bad is bound to happen! 

This weeks ads, don't cater to the first, mainly because they aren't creative ads and that's what we're interested in. If you follow our Google Plus page or Facebook Page then you would have seen this week, the Ultimate Ladies Ad. Which is a bit impractical to roll out too many times but it certainly got everyones attention when it launched on Sept 6th this year. Of this weeks choices, I think the belt for deserts is great and gets right to the point, I wonder if this belt was for sale whether it would fly off the shelves. I also love the next top model ad, kind of sums up the industry rather well. However I think the National Obesity Forum, does the best job of delivering the key message, although the Rock Radio - Air Guitar (see weight loss) is very funny.

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Now in the interests of providing as broad a cross selection of ads from around the world as possible our final advert comes with a warning, it's perfectly safe to view at work, but it might just cause offence, I think it depends on your sense of humour. What would your reaction be if this ad was printed in the UK rather than the Bucharest?

If you don't receive Ads of the Week and would like to get it each week, just click here and pop down your email. Have a great weekend, I'm going to eat cake now, those ads have made me hungry :)

WARNING, THE FINAL AD IS NEXT!

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HERE IT IS.....WE DID SAY!

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