It all started with a Sharpie

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Never has an ad campaign better summarised the creative process in visual form than these three great little ads for Sharpie felt pens.

Playboy, Apple and the Rolling Stones all have famous iconic identities, but how did they start and what was the process getting to the final logo. Sharpie have a really good stab at doing just that. The funny and simple nature of comments such as Apple's 'Tilt to the other side' for the leaf or Playboys 'Really for a men's magazine?' are great.

So when you're next looking at a logo, try and think about what the conversations were like between the Art Director, Designers and Client.




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