New-look Twitter is launched with brand pages

Digital

Late last week, we saw the launch of the #newnewtwitter, and we likey-likey! A few months back, we heard from one of the head honchos at Twitter about the future of the microblogging platform; he spoke about simplifying the service, and the plan to strip it right back. At first it was difficult to understand how this may have been possible, but now, having seen the new interface, it's clear that this is what they've done. And they've done it well.

There are now 3 simple areas within your Twitter profile - 'Home', 'Connect' and 'Discover'. As you'd expect, the 'Home' option takes you to your profile page, where you can see a steady stream of tweets, trending topics and suggestions of who to follow. The 'Connect' area allows you to manage 'interactions' and 'mentions', whilst 'Discover' offers you the chance to keep up-to-date with the latest news and activity as well as providing you with a chance to discover new followers, new friends and trends.

It all seems much more streamlined than the previous iteration, but also shows you the wealth of information Twitter pulls together.

One of the other things I've been impressed with has been the brand pages Twitter is slowly introducing. So far, around 20 brand pages have been kitted out with the new design, with other brands eagerly awaiting the opportunity to get their hands on the new brand layouts. The likes of McDonalds and Pepsi have both embraced the new layout - as you can see below.

McDonalds Twitter Brand Page

So what will the new Twitter be capable of?

The new Twitter brand profiles allow for an extra layer of customisation, giving social media managers the ability to add in a banner which appears under the profile information (logo, description, website etc) at the head of the page. Further, brands will be able to choose a 'featured tweet' which will appear just under the banner, thus giving companies the chance to focus marketing efforts on a particular campaign, promotion or offer, for a much longer period. Another benefit of the 'featured tweet' is that Twitter will automatically expand the tweet to reveal embedded video or imagery (without requiring the user to take action in order to see them) - another great addition.

Pepsi Twitter Brand Page

Brands will also be able to separate @replies and @mentions within Twitter accounts, meaning marketers and agencies will be able to manage their accounts easily - separating communication from other Twitter noise.

So, with any luck we'll see the new Twitter brand pages rolled out relatively quickly! I can't wait to get my hands on it!

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