John Lewis builds its own virtual QR store

Design

As Christmas fast approaches, we're seeing retailers making every effort to make the most out of consumer spending. Various multi-national companies have stuck to the American tradition of providing customers with discounts on 'Black Friday', whilst others have explored alternative routes and opportunities.

John Lewis QR Code

In the UK, John Lewis has teamed up with Waitrose to bring a virtual store to a high street in Brighton, through which it is trialling a series of QR codes. Customers are given the chance to scan the code relative to the item they want to buy with their smart phones. The code will then open the appropriate page on the John Lewis mobile site in order for them to complete their purchase.

The window displays includes 96 products and comprises John Lewis' 'top 30 things to buy for Christmas' - one of which is Amazon's Kindle e-reader. The idea of the service is to promote John Lewis' 'click and collect service' whereby those ordering online are able to pick their items up after 2pm the following day from any John Lewis or participating Waitrose store, if the order is placed before 7pm the previous day.

Tesco QR Code

The integration of QR codes is an interesting one, although it's perhaps not as impressive as the QR campaign which was launched for the Korean chain of Tesco. In this example, members of the public were given the opportunity to scan various products whilst waiting for the train in the subway. When you arrive home, your shopping will be delivered to you. A seamless and rather impressive process.

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