I like a bit of controversy and no one does it better than Benetton. They seem to have received more heated debate about their advertising than probably any other brand, and they aren’t looking like slowing down any time soon.
This weeks theme is called ‘Kissy Kissy’ and it very cleverly matches opposing world leaders connecting in a very intimate way. Benetton say the campaign is aimed at fostering tolerance, reconciliation and acceptance. We love them, shame they won’t all get out there as the day they were launched at least 2 of them were instantly pulled due to legal action from The Whitehouse and The Vatican...but heh we’re talking about them, so they did their job.
I daren’t ask which ones are your favourites, but the funniest for me is definitely the Pope looking like he’s about to french kiss Ahmed Mohamed el-Tayeb.
Which do you like the most?
Have a great weekend.
China's President Hu Jintao and USA's President Barack Obama
Chancellor of Germany Angela Merkel and President of France Nicolas Sarkozy
The Pope embracing Ahmed Mohamed el-Tayeb
Israeli leader Benjamin Netanyahu smooches with Palestinian National Authority, president Mahmoud Abbas
North Korean President Kim Jong-il and South Korean President Lee Myung-bak
President of the United States Barack Obama kisses Venezuelan President Hugo Chávez