Channel 4 has been broadcasting a programme called the 'Big Fish Fight' over the last couple of days. It follows Hugh Fearnley Whittingstall as he meets fisherman across the country in order to discover the severity of the problems which they face.
It appears that over half of the fish which are caught are actually thrown back into the ocean (dead), due to strict laws which stop them from being able to land certain species of fish. Another reason for fish being thrown back overboard relates to our fish eating habits: we simply don't eat many varieties of fish. The solution is to broaden our minds and embrace new fish varieties.
This may seem like a bit of a bizarre campaign for us to support, but it is a valuable one and the 'Big Fish Fight' is trying to attract more interest from the online environment...something we know a lot about!
So, if you would like to support Hugh and the 'Big Fish Fight' campaign, get involved on the website and also upload the widget to your site!