How often have you looked at something and then done a double take? Did you see what you thought you saw?
This week's theme is ‘Take a closer look’. The ads are great examples of how you can deliver your USP in an image. The Leica ads are brilliant and probably have the most impact, especially when seen at their actual scale. But, my favourite is the Jeep Illustration ads where two outdoor things join together. They are just too cool for school, and are a fantastic way of positioning your brand. That said, the Jeep Wrangler ads are very cleverly art directed - I just don’t like them because I hate bugs!
As usual, you can let me know which is your favourite in the comments section under the ads!
Have a fantastic weekend everyone!