How long will DMOZ last?

Digital

We've seen some fairly major developments on the web front over recent months. Social media has led the way and is forcing big players like Google and Microsoft to rethink how they deal with real-time information.

Why must search engines consider social media?

Web users are placing more and more demand on search engines to deliver information quickly and accurately, and they can't afford to ignore that demand. If they do, there's no doubt that there would be a sizeable shift as web users migrate from using search engines, to using social media as an information source - which would render search engines useless.

Of course, search engines are in the process of incorporating social media information into their indexes. Google and Microsoft both have deals with Twitter, and Google has also developed a means of indexing the web much more efficiently, through the Caffeine update.

Is old technology still shaping Google SERPs?

With such progression being made, the question of how long 'old' technology will continue to be considered in ranking algorithms is what is on many peoples' mind within the search industry.

One such factor, which has been questioned for a few years, is whether or not DMOZ (The Open Directory Project) should continue to be considered.

Is DMOZ corrupt?

 

A great deal of speculation surrounds DMOZ and more specifically, whether a portion of the editors working on behalf of the organisation, are corrupt. According to some, editors can often be found on SEO forums selling 'a quick listing' within the directory. Despite that, Matt Cutts, Head of Web-Spam at Google, has recently confirmed that whilst a link from DMOZ itself doesn't carry as much authority as it once did, it is the only directory Google considers in it's ranking algorithm - and is worth pursuing.

I can't imagine Google will continue to value a DMOZ listing, as the web moves to becoming more social. But, then again, the process of SEO is partly about jumping through Google's hoops, and so, until they confirm otherwise, we'll all just have to carry on pursuing DMOZ listings...amongst other things of course!

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