Live events of Swan Lake, The Nutcracker and La Boheme have all been brought to Birmingham's Premier Cinema, the Giant Screen at Millennium Point. Each performance was screened live from the Royal Opera House London and projected onto the giant 72 foot screen.
Zulu were asked to produce a series of adverts for the shows ranging from bus sides and magazine spreads through to poster sites. Working with the Royal Opera House it was key to maintain the brand whilst delivering a clear campaign theme to build awareness of this unique series of events for the Giant Screen. See what's on at The Giant Screen by visiting www.gsmp.co.uk
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